Content Marketing

Services / Content Marketing

While it may sound like jargon, “content marketing” is actually a very simple idea. It is the concept of consistently pushing out great, relevant content that is useful to your target audience based on their needs. There are many moving parts in any successful marketing strategy and, at the center of all of it, is impactful content marketing. While it’s important to regularly create, post, share and send, most senior living community teams are busy enough as it is without adding in the responsibility of keeping up with the flow of content. That’s where our team comes in.

Leveraging your unique brand identity, we help your team tell your story in new, engaging ways that catch the attention of new residents and strengthen the relationships of those who are already loyal to you. So, how do we do it? We’re glad you asked.

Here are a few of the ways we bring potential residents and clients to you and deliver them high-quality messaging once they arrive:

  • White papers
  • On-demand webinars
  • Landing page development
  • Copywriting
  • Videography
  • Organic social media marketing
  • Paid ad campaigns
  • Social media strategy
  • Digital tours
  • Blogging
  • Graphic design

There are many ways to deliver content, but based on experience, we firmly believe that doing it in an authentic way is the most effective way to achieve success. Our team has an inbound philosophy, which means your target audience comes to you to receive the information they need based on where they are in their customer journey with you. Because it is based on an understanding of their needs and a reciprocal exchange of information, an inbound philosophy reinforces a sense of trust, increases reach, fosters loyalty and brings results.

In the crowded marketing world where everything is just a click away and there are options at every turn, it is a privilege to be in your audience’s inboxes, feeds and browsers. It should be treated accordingly with exceptional content that meets their needs.

Whether your team needs a little help with a one-off campaign or a complete overhaul of your marketing strategy, ours is here to support you. With a dedicated account manager who knows the ins and outs of your brand, support is never far away. Your team’s workflow is what works best for us, and collaboration is what we do best.

Let us help you put your best marketing foot forward and grow your senior living community. Contact us today for a free marketing consultation.