Choosing a facility to retire at, reside at temporarily or to seek long-term care at is the most important decision many will ever make in their lives, and it’s easier than ever to explore options right at their fingertips, thanks to digital media. It’s no wonder that the old methods of senior living marketing aren’t working any longer.
While many senior living facilities have opted to hide their heads in the sand until the trends pass, that’s simply not an option. Social media is here to stay and your senior living facility is only successful as your marketing strategy. However, even the savviest of marketing teams can have a hard time staying up with the always-evolving rules of the marketing road and that’s exactly where we come in. We are here to take the mystery out of crafting a winning digital marketing strategy with a full suite of services that will leave you wondering how you ever grew your business before us.
Solid marketing begins with a strong, multichannel strategy that meets your target audience wherever they are in their journey with you and delivers the appropriate messaging to them based on where they are in the sales funnel. You wouldn’t choose a home based on a short encounter, so you shouldn’t expect your future residents to do so either.
Digital marketing channels are crowded, with many factors that are out of your control, such as algorithms that decide who your brand gets in front of and when. A customized marketing plan can cut through the marketing noise and put you in front of potential clients or customers, establishing or reinforcing long-lasting relationships with the people who matter most to your brand.
Together, we help you reach your sales and business goals with deliberate, engaging marketing content that is supported by a strategic foundation. Let us make your senior living marketing team’s job a lot easier with our full suite of digital marketing services:
- Digital marketing strategy
- Social media platform launch
- Social media engagement
- Video content marketing
- Paid advertising content marketing
- Organic social media content marketing
- Online reputation management
- Geolocation marketing
- Search engine optimization
Our philosophy is that social media content should be just that — social. Using your custom strategy as a guide, we will amplify your voice and reinforce your brand’s unique attributes using proven tools and tactics that we know are working in your competitive industry. We stay a few steps ahead of marketing trends and best practices so that you don’t have to.
Let us help you put your best marketing foot forward. Contact us today for a free marketing assessment for your senior living facility.