Email Marketing

Services / Email Marketing

Email marketing is one of the most important tools in any organization’s marketing toolbox. While there are a plethora of channels that your target audience is spending time on, email stands the test of time when it comes to standing out against the competition. However, while email marketing is an integral part of any senior living community’s marketing strategy, we’re going to let you in on a little secret. There is a right way to do email marketing and a wrong way.

Once upon a time, organizations could cram everything they wanted to say into an email, hit send and feel confident that it would reach everyone it needed to. These days, email messages should be a carefully thought-out part of a larger marketing strategy, informing the next touchpoint in your communications with future residents.

When you combine the power of intentional and engaging email copywriting with email automation that frees up your sales team’s resources, you have a secret weapon. Add audience segmenting to ensure the right messaging is getting to the right people, and your sales team will be simply unstoppable. Email campaigns have the power to spark new relationships and strengthen existing ones, reinforcing the trust and loyalty that is so important when choosing a retirement community, assisted living facility, memory care support, in-home care or hospice services.

We believe that permission-based marketing is the best and most sustainable kind. To put it simply, you will have better results when you go where you’re invited. However, in today’s data-driven world, it can be tricky to keep up with the always-evolving but very important rules of the email marketing road. That’s why we offer all-encompassing email support that sets you up for success, guiding you with our expertise of best practices for not only email content but email privacy regulations and email list hygiene and database management.

We are here to support your senior living community with a multitude of dynamic email marketing services that support your larger strategy:

  • Email marketing strategy
  • Email copywriting
  • Email drip campaign automation
  • Email list maintenance
  • Email privacy support
  • Lead generation
  • Landing page design and builds
  • Click funnels

Let us help you put your best marketing foot forward by crafting a custom email marketing strategy for your senior living community. Contact us today for a free marketing assessment.