Lead Generation

Services / Lead Generation

In a perfect world, senior living communities could put up a website that tells the world how great they are and then sit back while they wait for the qualified leads to roll in. Unfortunately, things aren’t quite that easy, but that’s where we come in. The digital highway is a crowded one and it’s more challenging than ever before to get in front of residents. That is, unless you have a solid ad strategy.

So, what’s the solution in the competitive senior living market? We’re so glad you asked. When it comes to generating high-quality leads that truly matter to your community, our philosophy is centered on utilizing tried-and-true inbound marketing strategies. This means sharing relevant resources that your target audience is searching for right now to make a connection, including white papers, digital tours, on-demand and live webinars, exclusive video content, free information guides and more.

Providing this valuable and timely content in exchange for information opens the door to have meaningful sales conversations with people who already trust you because you offered them something of value, instead of using intrusive marketing tactics that simply don’t work.

Working closely with your sales team’s already-established workflow and in tandem with organic marketing campaigns, we will customize a multichannel lead generation strategy that brings in qualified leads. Successful lead generation strategies put your brand in front of leads when they express interest, keep them warm with engaging content and nurture them throughout the sales funnel until they convert.

Tools like automated SMS marketing and email drip campaigns integrate efficiently into your sales process and free up your staff resources while ensuring leads receive relevant information when it’s needed throughout the decision-making process, where they are most likely to engage with it.

Every customer journey is unique, and that means there is no one-size-fits-all strategy or message that fits every customer persona. This is especially true for senior living communities that have service offerings for many different stages of life. Segmenting your target audience(s) and customizing messaging based on where they are in their journey throughout the sales funnel is a proven and powerful tactic that ensures your brand’s voice is the loudest to those who want to listen.

Let’s work together and get your organization in front of the people who matter most. We can help with:

  • AdWords campaign management
  • Facebook/Instagram ad campaign
  • management
  • LinkedIn ad campaign management
  • Retargeting campaigns
  • Email signup forms
  • Email drip campaigns
  • Click funnels
  • SMS marketing
  • Landing page builds
  • SEO services
  • SMS marketing

Let us help you put your best marketing foot forward by crafting a custom lead generation strategy for your senior living community. Contact us today for a free marketing assessment for your senior living facility.