Search Engine Optimization

Services / SEO

If you aren’t ranking high on search results, you’re missing out on traffic from new residents and their families while they are searching for you. Instead of discovering you, they are finding your competitors. That’s why having a customized, results-driven Search Engine Optimization (SEO) strategy is no longer a nice to have, and is now a critical part to a senior living marketing strategy. In fact, SEO is one of the most important investments a senior living community can make in the future and growth of your business.

We offer affordable and comprehensive SEO packages, including:

  • Keyword research report
  • Link development
  • Content writing
  • Local business listings
  • Google Analytics launch
  • Competitor analysis
  • Keyword specific blogging
  • Title and meta tag optimization
Most searches for senior living, assisted living, in-home care and retirement communities begin on Google and, if you’re not ranking high, you might as well be invisible. It’s a hard pill to swallow but, the great news is, it’s one there is a simple and effective antidote for.

Using a comprehensive approach built around your specific and unique target audience, we build data-driven competitor analysis and keyword search reports to kick off a personalized strategy as unique as your business. After we have a solid foundation, we get to work launching a multi-touchpoint SEO strategy that utilizes proven tactics like an optimized website, local listing, backlinks and other important components. Finally, we will layer in other key pieces to nurture leads along your marketing funnel, such as pay-per-click ad campaigns, retargeting advertising and email marketing, building a winning formula that your competitors have been searching for.

SEO services are undoubtedly a big investment with many moving parts, which leads many senior living marketing teams to holding off on incorporating this important piece of your marketing puzzle. However, it’s one that has proven time and again to pay off in large returns, generating new leads, increasing profits and improving online reputations. Once your business begins ranking high in search results, the work is done organically for you and the cost of traffic dwindles.

If SEO feels like a foreign language, you can rest assured that we are here to guide you throughout the process, with reporting and collaboration along the way. When done well, implementing an effective SEO strategy is a journey, and one that we are on together. Our philosophy is that ever successful SEO strategy must begin with trust and transparency, and when your business succeeds, so do we.

Let us help you put your best marketing foot forward. Contact us today for a free marketing assessment for your senior living facility.